- 16 December 2010
- Sources: Primary
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There is one other larger context I would like to mention today — the story of the Serena Hotel Group as a whole. Stretching back now over nearly four decades the Serena Group has contributed significantly to the economic progress of the places where it operates. And we intend that this same thing will happen in this country.
To begin with, attracting visitors to this country — business leaders and leisure travellers alike, one-time visitors and repeat customers — will itself produce foreign exchange at the time of such visits as well as later foreign investment, often as a result of those stays. And in both cases, there will be important multiplier effects for other enterprises, as well as for government revenues.
As the Serena Group has learned in so many other places, world-class travel facilities can be crucial components of what we call an “enabling environment” — a setting in which additional development initiatives can take root and thrive.